Wednesday, 4 April 2012

Who Click On Google Adsense?







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Most of the adsense publishers use Pay-Per-Click (PPC) model to monetize their website or blogs, only few publishers use pay-per-thousand-impression (CPM) model of monetizing adsense. So, the prime objective of any publisher using adsense is that most of their visitors click on Google Adsenes ads. The bottom line is “More clicks = More Adsense Income”
It is extremely important to understand which type of visitors are more likely to click on Google Adsense ads and which type of visitors simply don’t click. To understand this in a better way we’ll have to segment the website visitors in following ways.
1. Visitors’ traffic source
A Visitors that come to your website they come from many ways Such As Website,search engines, Social Media and more.
a. Visitors which come from Search Engines (Organic Traffic)
A visitors that come to your website from Search Engines is the most important visitor becuase he/she visited your blog or website from search engine and there are more chances that the visitor will click on relavant google adsense ad and make you money. You must try to provide what they want to gather the attention and provide solid information. Search for SEO tips & tricks to get visitors from Search Engine. A visitors that come to your website from Search Engines can also be converted to Loyal Visitor.
b. Visitor from Forums
Forums are great source of attracting profitable visitors. Forum provides online discussion point to share the knoeledge where webmasters/ bloggers leave their website/blog links at the signature. Likeminded webmasters visit each other websites/blogs and they often click on google adsense ad just to appreciate what other webmaster’s work.
c. Visitors from Social Media
The visitors from social media are very much unpredictable about their click behavior. That’s why it’s considered difficult to monetize the traffic from social media like Facebook, Twitter etc.
d. Visitors from other websites
Links from other websites are the greatest asset for any website or blog. Traffic from other websitescan provide good opportunity of search engine optimization as well. But the key here is the link from relevant websites as the visitor from relavant websites provide qualified visitors which will have more tendency towards clicking adsense ad. On the other hand links from irrelavant website will simply go back to where it came from.
e. Loyal Visitors or regular visitors
Loyal visitors frequently visit your blog or website to get the latest information. These visitors are less likely to click adsense ads. Loyal Visitors dont go to Search Engines to search the information what ever they want. Loyal visitors first go to your website. Loyal visitors can also be called as “Returning User”
2. Visitor’s Demographics
Visitors demographics and maturity level plays a key role in their ad clicking behaviour.
a. Newbies
Newbies are the most profitable niche in terms of monetising adsense. Websites or blogs which are targetted towards newbies get very healthy click-through-rate (CTR) because newbies are mostly unaware of the adsense ads and in search of their curiosity they naturally click on attractive google adsense ads.
More coming soon…. Please comment on this post.




2 comments:

for me an excellent alternative to google adsense is adtomatik, They give me
most suitable advice about the monetization strategy and offer modern digital solutions such as: In-image ads, Native ads, Among Others.

If you are looking for a solid contextual ad company, I recommend you check out Clicksor.

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